This is going to sound really weird, but I always wanted — and still kinda do — to be someone who designs mascot characters. As you may have guessed from my obsession with Fido Dido, I love the little cartoons we use to represent products — how a brand’s identity can be distilled
visually.
Characters like Fido Dido, the Sun Bum gorilla, Cool Spot, or the Monopoly man don’t have full cartoon shows or movies to support them, but they’re so well-designed that you immediately “know” the character’s personality, and therefore the brand’s. Isn’t that cool!?
I actually have no idea what the title of someone who does this stuff is called — is it just bundled in with graphic design? I guess so. I’m a writer now, so I’m only allowed to think about boring words that nobody reads.