Because for companies bad press and public pressure equals to less profit? It's literally what my post was saying. I can't speak for Dupont because this is the first time I ever heard about it (I am not from the US), but companies like Shell love to finance cultural events and other stuff, is that from the goodness of their hearts? Of course not, it's about improving their image. Now imagine a company like Disney, that lives and dies on public animosity. Right now a lot of these are putting a progressive facade, but depending on how these things go in the next few years they may do a 180- this is why I said its hard to separate then from the public, because their decisions are heavily influenced by their public.
I don't believe any of these companies are progressive in the true sense of the word. Particularly Disney. They may put on a façade but from first hand accounts of people who have worked for the company, they aren't exactly against exploiting their workers. Anyone who has worked at the parks can attest to the hellhole that Disney corp. is.
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