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LinkGrand Theft Auto 6's pre-order campaign is the strongest on record so far, according to Newzoo.
According to its analysis, around $180 million was spent on digital pre-orders across the US and the five largest European markets during the last week of June.
The company notes that because this GTA 6 is the most anticipated game of all time, its pre-orders could be more front-loaded than usual, but suggests that even if this is taken into account the game could still be looking at around $3.3 billion in sales by the end of its first week, or around 37 million units sold.
"Contrary to social media reports, GTA 6 has not done a billion dollars in pre-orders 21 weeks out," Newzoo's analysis says. "This is absurd. Given how pre-order curves look, nothing ever has and nothing ever will in the near future.
"What the data actually shows is $180 million in digital pre-order spend across the US and the five largest European markets in the final week of June, translating to a global opening week of roughly $260 million, with most of the ramp still ahead.
"Run that figure through the plausible band of preorder curves, and GTA VI is on track to book between $3.25 billion and $5.2 billion in week-one launch revenue. Even at the most conservative reading, namely that GTA 6 front-loads harder than any major title in our dataset, it lands at a tremendous number by any historical standard."
Have you pre-ordered yet? I guess I don't understand pre-ordering a digital game except for maybe pre-loading it a few days to a week before it launches.