Sony Interactive Entertainment acquires Cinemersive Labs

[iamthemilkman]

Heavy case of YMMV, and fuck that shit. I may like certain UE5 games, but none of this is required at all and a waste of resources and time. I'll hear nothing else otherwise.

Agreed.

As someone who uses DLSS and FSR on the two computers that I own, it is required nowadays. Don't blame the AI upscaling, blame the incompetent devs who don't optimize their games.

Post automatically merged: Apr 4, 2026

No, sorry but I do not agree with that stance.

I'd rather have a lower scaled game made with an artistic intent behind than some shoddy updcale...

In fact, I'd rather have devs learning to optimise their stuff.

It can't really be refuted. Even Digital Foundry's anti-AI folks like John Linneman have been impressed by DLSS and PSSR 2 upscaling. It's objectively fantastic tech. The anti-AI crowd bashing actual good uses of AI is fucking wild. Not everything AI is "aI sLoP!11!!!1"

 

[BrawlMan]

As someone who uses DLSS and FSR on the two computers that I own, it is required nowadays. Don't blame the AI upscaling, blame the incompetent devs who don't optimize their games.

I have no use for such uselessness and I don't victim blame. I'll blame the AI upscaling and the blind and greedy, unempathetic, sociopathic, people in charge who thought it was a good idea in the first place. Fuck AI upscaling.

 

[Kovlak]

I like AI upscalling, but I recognize it detracts from the beauty of videogames. It's an imperfect solution that sometimes rears its ugliness. Like with DLSS 5. It looks cinematic, but it doesn't respect the creative vision. I feel mixed.

 

[iamthemilkman]

I like AI upscalling, but I recognize it detracts from the beauty of videogames. It's an imperfect solution that sometimes rears its ugliness. Like with DLSS 5. It looks cinematic, but it doesn't respect the creative vision. I feel mixed.

But that's really the first and only version of AI upscaling that does that which is why it's been so controversial. Every other version of DLSS, every version of FSR, Intel's XeSS, PSSR, etc., doesn't mess with creator's intent, it merely upscales the image allowing for GPU's that normally wouldn't be be to handle ray tracing, path tracing, and higher settings, or games that are poorly optimized, to use those settings while still remaining presentable.

The only thing I'm more mixed on is frame generation. While it sometimes provides for a smoother experience, it can introduce some nasty input lag and ghosting.

 

[JustLooking456]

Let's keep it civil in here.

 

[BrawlMan]

Once again, these things are not worth the resources and actually hurt the environment and are a waste of energy. None of this I find funny nor a joke. For those who don't care and don't see it as a bigger big issue, keep in mind, you're the one getting screwed over, and your environment being hurt around you, and the people I assume you care about. Don't come crying to me when you actually start getting sick or hurt or the people you love get hurt.

‘Uniquely evil’: Michigan residents fight against huge datacenter backed by top tycoons

Locals band together in David v Goliath fight against facility they say would jack up bills, increase pollution and destroy area’s character

www.theguardian.com

Data center moratoriums pile up in Michigan. No one knows if they'll work - Bridge Michigan

No fewer than 19 communities have paused data center development, while bipartisan lawmakers push to repeal policies that have lured the industry to Michigan.

bridgemi.com

 

[iamthemilkman]

Once again, these things are not worth the resources and actually hurt the environment and are a waste of energy. None of this I find funny nor a joke. For those who don't care and don't see it as a bigger big issue, keep in mind, you're the one getting screwed over, and your environment being hurt around you, and the people I assume you care about. Don't come crying to me when you actually start getting sick or hurt or the people you love get hurt.

‘Uniquely evil’: Michigan residents fight against huge datacenter backed by top tycoons

Locals band together in David v Goliath fight against facility they say would jack up bills, increase pollution and destroy area’s character

www.theguardian.com

Data center moratoriums pile up in Michigan. No one knows if they'll work - Bridge Michigan

No fewer than 19 communities have paused data center development, while bipartisan lawmakers push to repeal policies that have lured the industry to Michigan.

bridgemi.com

AI upscaling in the PC space has been happening since 2018 and has absolutely nothing to do with relatively recent buildup of AI data centers and their potential negative ramifications on the environment, FYI.

 

[BrawlMan]

AI upscaling in the PC space has been happening since 2018 and has absolutely nothing to do with relatively recent buildup of AI data centers and their potential negative ramifications on the environment, FYI.

Good to know and I don't care. Didn't make it okay back then, and doesn't make it okay now. They're barely different subjects, but that still doesn't change the fact that people at the top keep pushing shit, others do not want. A vast majority of people do not want this crap. You have these top executives and presidents of corporations.Thinking they're techno gods or something or think a I will fix every single issue when it won't. They're trying to force their false reality on everybody else and don't care who suffers. If you can't figure that out, then we have nothing to discuss in good day.

AI should be used for actual health purposes and scanning for cancer early. I'll hear nothing else otherwise. Deal with it.

AI and Cancer: The Emerging Revolution - Cancer Research Institute

AI is making waves in cancer prevention, treatment, and diagnosis. Learn how, and what it all means, in this blog.

www.cancerresearch.org

AI-generated sensors open new paths for early cancer detection

A new AI model designs peptides (short proteins) that are targeted by enzymes called proteases, which are overactive in cancer cells. Nanoparticles coated with these peptides can act as sensors that signal if cancer-linked proteases are present in the body.

news.mit.edu

https://newsnetwork.mayoclinic.org/discussion/mayo-clinic-ai-tool-finds-early-signs-of-blood-mutations-linked-to-cancer-and-heart-disease/

 

[PhaseJump]

Alarmist Bullshit for 500, Alex.

 

[BrawlMan]

 

[iamthemilkman]

Good to know and I don't care. Didn't make it okay back then, and doesn't make it okay now. They're barely different subjects, but that still doesn't change the fact that people at the top keep pushing shit, others do not want. A vast majority of people do not want this crap. You have these top executives and presidents of corporations.Thinking they're techno gods or something or think a I will fix every single issue when it won't. They're trying to force their false reality on everybody else and don't care who suffers. If you can't figure that out, then we have nothing to discuss in good day.

AI should be used for actual health purposes and scanning for cancer early. I'll hear nothing else otherwise. Deal with it.

AI and Cancer: The Emerging Revolution - Cancer Research Institute

AI is making waves in cancer prevention, treatment, and diagnosis. Learn how, and what it all means, in this blog.

www.cancerresearch.org

AI-generated sensors open new paths for early cancer detection

A new AI model designs peptides (short proteins) that are targeted by enzymes called proteases, which are overactive in cancer cells. Nanoparticles coated with these peptides can act as sensors that signal if cancer-linked proteases are present in the body.

news.mit.edu

https://newsnetwork.mayoclinic.org/discussion/mayo-clinic-ai-tool-finds-early-signs-of-blood-mutations-linked-to-cancer-and-heart-disease/

So it's okay to destroy the environment to cure cancer? Alrighty then!

 

[BrawlMan]

So it's okay to destroy the environment to cure cancer? Alrighty then!

Talk about missing the point. The best part is you don't even have to use much AI in order for it to work. It's nowhere near as resource heavy as trying to make an entire movie or game with all AI or stupid filters. Though you are caught in the AI grift and it doesn't surprise me. Remember the people pushing this stuff do not give a single solitary fuck about anyone, but themselves.

 

[Netra]

Sony kill two beloved studios to paid for AI slop studio, they see Microslop doing sht and they want to make the same decision.

 

[PhaseJump]

The whole industry will chase new tech to remain competitive, regardless of whether they close or acquire studios. AI will only improve and get more efficient over time.

New data centers will consume energy and need to be cooled. I'm surprised Russia isn't leading in the field, since they have both energy and cold climate readily available to them.

 

[iamthemilkman]

Talk about missing the point. The best part is you don't even have to use much AI in order for it to work. It's nowhere near as resource heavy as trying to make an entire movie or game with all AI or stupid filters. Though you are caught in the AI grift and it doesn't surprise me. Remember the people pushing this stuff do not give a single solitary fuck about anyone, but themselves.

I don't need CEO's of tech companies to care about me. Provide a good and/or service that interests me and I'll "consoom."

But I'm glad that you think there is ethical AI use. Interesting, that!

 

[Mojacko Amano]

I have nothing to say and no comment on this one because I have no idea what Sony's goal is.

 

[BrawlMan]

Also relevant.

Sora: OpenAI closes AI video app and cancels $1bn Disney deal

The move comes less two years after the launch of the AI video app sent shockwaves through the media industry.

www.bbc.com

 

[Ikagura]

It can't really be refuted. Even Digital Foundry's anti-AI folks like John Linneman have been impressed by DLSS and PSSR 2 upscaling. It's objectively fantastic tech. The anti-AI crowd bashing actual good uses of AI is fucking wild. Not everything AI is "aI sLoP!11!!!1"

Being impressed and approving are two different things though.

Also sorry but it's sloppy as good as it could get because there is no soul behind that.

Post automatically merged: Apr 5, 2026

So it's okay to destroy the environment to cure cancer? Alrighty then!

That's a bit of bad faith there.

I mean if your family can get cured would you say no because of the environment?

 

[iamthemilkman]

Being impressed and approving are two different things though.

Also sorry but it's sloppy as good as it could get because there is no soul behind that.

Post automatically merged: Apr 5, 2026

That's a bit of bad faith there.

I mean if your family can get cured would you say no because of the environment?

1. Untrue. The tech being discussed was created by human beings employed by NVIDIA, AMD, Intel, Sony, etc. The argument of "no soul" is patently false.
2. You're not saving anyone if you're destroying the planet and every living thing on it in the process. By the way, I'm not hypocritical on this, I support AI cancer research. But for those who think AI and the data centers that are powering it are hastening the planet's destruction, I find it interesting that they'd support any use of AI if that's what they truly believed the outcome would be.

 

[Ikagura]

The tech being discussed was created by human beings employed by NVIDIA, AMD, Intel, Sony, etc. The argument of "no soul" is patently false.

You can manufacture a computer but what said computer is producing by itself has 0 human intent nor emotions put into it.

Putting an algorithm and drawing something by yourself are vastly different.

 

[BrawlMan]

You can manufacture a computer but what said computer is producing by itself has 0 human intent nor emotions put into it.

Putting an algorithm and drawing something by yourself are vastly different.

Facts.

 

[Ikagura]

You're not saving anyone if you're destroying the planet and every living thing on it in the process. By the way, I'm not hypocritical on this, I support AI cancer research. But for those who think AI and the data centers that are powering it are hastening the planet's destruction, I find it interesting that they'd support any use of AI if that's what they truly believed the outcome would be.

I know that it's a pragmatic answer to say that not saving someone is better than leading to everyone's death yet I think that it's a very human thing that some would be ready to burn the entire world because they're hurt the person they hold the most dearly in their lives.

Of course, nobody should go to that extreme in reality but the intent can be understood. Curing cancer is a hard task and sadly even with AI involved I'm not sure if the people profiting from the cure won't be anybody other than extremely wealthy people...

 

[Deleted member 924886]

Of course, Sony has to start with this nonsense too but I also believe that sooner or later they will lose interest in it.

 

[Kovlak]

I know that it's a pragmatic answer to say that not saving someone is better than leading to everyone's death yet I think that it's a very human thing that some would be ready to burn the entire world because they're hurt the person they hold the most dearly in their lives.

You're being too dramatic though. There existed data centers before AI. The biggest problem with AI, and every recent tech, is that what is advertised as beneficial use cases, like curing cancer, medical research or assisting medical care, are arguments done in bad faith and are not what is mostly used for. And this AI and data center craze mostly has use cases that are negligible at best (Internet slop) and downright an existential risk at worse (automated management house rental prices, automated weapons, mass automated surveillance), while hogging on power, water, space and releasing very significant amounts of air, water and noise polution and heat, that impact the environment, especially the surrounding areas. And tech companies keep building them while governmens are lobbied to fiercely and look elsewhere...

 

[iamthemilkman]

You can manufacture a computer but what said computer is producing by itself has 0 human intent nor emotions put into it.

Putting an algorithm and drawing something by yourself are vastly different.

We're not talking about AI generated art, we're talking about upscaling. Also, AI generated art just takes from what's already been created by humans. So, in fact, it very much has "soul." It's not creating anything entirely by itself, it's just taking from the whole of humanity. Now don't get me wrong, it looks like complete dog shit, but AI was trained by us.

Post automatically merged: Apr 5, 2026

I know that it's a pragmatic answer to say that not saving someone is better than leading to everyone's death yet I think that it's a very human thing that some would be ready to burn the entire world because they're hurt the person they hold the most dearly in their lives.

Of course, nobody should go to that extreme in reality but the intent can be understood. Curing cancer is a hard task and sadly even with AI involved I'm not sure if the people profiting from the cure won't be anybody other than extremely wealthy people...

My grandma died from cancer and I wouldn't have destroyed the planet to save her life. That said, I don't necessarily think data centers will destroy the planet like the alarmists say. A lot of the people and companies now investing heavily in AI were the same people and companies pushing the climate change alarmism. So either they've gone completely to the dark side or they just hitch themselves to the latest thing that they think they'll make money from.