Greed is like a fire. When left unchecked, it consumes all in its path.
Game companies begin with passion, a small flame carefully tended by those who create. But as success grows, so too does the hunger of those who do not see games as art, but as numbers on a ledger. They forget that a good game, like a fine cup of tea, is meant to be savored and shared. Instead they seek to sell the cup, then the tea, then even the steam that rises from it. They don't see players as kindred spirits, but as coins to be collected.
Why do they do it? Because like a river forced into unnatural banks, they have been led away from their purpose. They chase short-term gold, forgetting that true wealth lies in the love of those who play.