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LinkThe price makes "GTA VI" one of the most expensive base versions of a top-tier game, pushing it above the $69.99 ceiling that blockbusters such as Sony's "Ghost of Yōtei" and Nintendo's "Legend of Zelda: Tears of the Kingdom" have held for years.The "Ultimate Edition" of the game will cost $99.99 and add exclusive vehicles, weapons and apparel woven into the story of Jason and Lucia, the protagonists of the game.
Shares of Take-Two rose nearly 3% in premarket trading.
Joost van Dreunen, games professor at NYU's Stern School of Business, said the pricing was unlikely to dent sales, calling "$80 a rounding error against the anticipation."He said the price could set a new benchmark for blockbuster titles with few substitutes but was unlikely to apply to mid-tier publishers. "GTA VI doesn't lift all prices but widens the gap between the haves and the have-nots," he added.
Good luck with that, publishers. Everyone thinking that they're on GTA's level will be hilarious to watch play out. Remember when Microsoft thought The Outer Worlds 2 was an $80 game, they got called out over it, and the game still bombed at $70, leading to the death of the franchise?


