EA announced an in-game ad platform

[Pokenami's icon Pokenami Pokenami]

I have a bad feeling that other AAA companies are going to follow what EA is doing and inject ADs into their own games.

Just watch... It's inevitable.

 

[Anoobis]

If the ads were unintrusive like in Prototype I wouldn't care. If they're going to run tickers across the screen, and pause for commercials, I don't see it lasting too long.