I don't take side in this topic, I'm only aware of facts. Since my personal opinion doesn't matter in this context of the topic all I can write is what I think is objective:
1) Video games are a luxury item. Technically they can ask any price for them and it will sell because technically again in the context of the whole world video game audience are people who can easily afford video games even if the base price is $200.
Market precedent matters a lot for these type of things. If people have been accustomed to pay 60 dollars for a video game and you price a new game at 70 or 80, it better be a damn good one or it will get backlash.
2) Oddly the price of video games wasn't increased before. As time pass value of the money decreases therefore people raises the amount of money they ask. Once you could buy a home for $20, now you can hardly afford a hefty grocery shopping with that amount of money anymore because value of the money changed a lot. The price increase is very realistic.
3) However the price increase only impacts the generation of people who got used to pre-ordering games for $60. New generation of people will think the new prices as normal because this is what they will get used to.
4) The price of video games doesn't have any negative change for discounts at all. Discounts only depend on the greedy practices of video game companies. Certain video game companies prefer to lock the prices of their video games to $60 for decades and seldom allow more than %33 discount. In that case this is a problem of the video game company to consider by making potential customers push away and forget about the game.
5) However our world doesn't work by logic because people are not just logical life forms. They are also emotional. Because of their emotions current trends and how they live their life changes. The current social climate of the world is very rebellious and politically driven. Meaning price increase will have a negative backlash for a long time making video game companies have to prepare for a potential future where they cannot profit a lot as they used to because people will choose to stop pre-ordering, wait for huge discounts and politically decide not to buy every video games of certain video game companies. People can easily ignore whole existence of the whole video game company and their games anymore because there are tons of alternatives.
Eh, blaming the customer emotions for not getting on board for price increases sounds like someone's privilege talking. If someone has to choose between groceries and a 20 dollar video game or a 70 dollar game, they are picking the 20 dollar one.
Now for my personal opinion:
That high price raises an expectation, rather a sense of entitlement to expect way better games that has "the whole universe in them" but for a decade video game quality dropped to new lows even technically. People won't think it's acceptable for video games being sold that high but have even a tiny bit of bug in them. No, sir. My way or the highway. If you release the new GTA video game for such a high price then you better put all the cities GTA universe has to offer or just backrupt like I care. After playing GTA San Andreas playing the rest of the newer GTA games feels like driving a donkey after you enjoyed the sense of Ferrari lol. I basically don't really have any interest in new video games for years therefore I can just wait for a huge discount if I wanna buy a game. The price increase really doesn't bother me or have any change in my life. If a video game is really good it wouldn't be a problem for me to pay $200 on it.
This is very true.
I also think messing with customers after such a high price causes another risk for video game companies. If your audience is rich and you mess with them, then they have enough money to ruin your life. Putting bombs on Tesla just to attempt to destroy video game companies' buildings is not a realistic future for me lol.
So video game companies raised the stakes therefore they are responsible for a new era of video game industry and customer reaction they never saw before. Complaint of people will be beyond negative reviews on Steam. After paying $100 and feeling like a scammed can be enough reason to start killing some CEOs lol.
There is already a trend to make fun of Ubisoft in social media, way more than EA games ever faced. Considering what kind of new generation kids we having in this BS world I expect kids to bomb video game company's buildings just to increase their Tiktok viewers ayy lmao.
That already happens. A lot of people overreact over everything and now they have a platform and a way to monetize their outrage.