SEGA LABBIES™ are here

[stealthRUSH stealthRUSH]

"SEGA LABBIES™" is a series of slightly mysterious teddy bears dressed up as SEGA/ATLUS characters. They will be available at SEGA STORE TOKYO and SEGA STORE SHANGHAI from December 19, 2025. An adorable promotional video produced by animation studio "Dwarf Studio" has also been released! Enjoy the slightly surreal and cute world of stop-motion animation!

 

[Clippy]

*sad Chao noises*

 

[PhaseJump]

 

[ThunderBoy]

 

[Scotty Scotty]

WHAT THE HELL IS EVEN THAT!?!?

 

[Zerpina]

<Sighs> I just hope Sega doesn't go full Benie Baby with these ugly ass things, like those goddamn ugly ass should be thrown into the lowest level of hell, then down another 15 flights of stairs. Labubu dolls that are EVERY-FUCKING-WHERE I look when I go into a store <might just be here>

But even the freaking gas station has those ugly ass monstrosities about...

SEGA very well could have made neat Chao plushies or something related to Sonic, instead of the cheap way out with a teddy bear. Gods, I love ya SEGA, but you're kind of like the special relative who has to wear floaties and a helmet to eat soup sometimes...

 

[trickybus]

SEGA very well could have made neat Chao plushies

I swear Sega is intentionally swerving Chao at every opportunity to distance themselves even more from Yuji Naka

 

[DunkeyKong]

 

[Ikagura]

What for

Also notice that it's just Sonic, Yakuza and Persona, nothing else.

 

[SpcDaicon]

SEGA trying to surf on that Labubu trend?

 

[Ikagura]

What for

Also notice that it's just Sonic, Yakuza and Persona, nothing else.

"What for?*" I meant.

Even CrossWorlds has Sonic, Persona and Yakuza as the main Sega reps before finally getting Nights and AiAi.

 

[ThatOneLum ThatOneLum]

 

[Badseed Badseed]

Anything with Sega at this point is like riding a moped,
it's cool till your friends find out

 

[evercaptor]

I hoped this was a cute name for people learning fighting games and was deeply disappointed.

 

[ThatOneLum ThatOneLum]

Okay I actually managed to stomach watching the video now.

I gotta be honest, I wouldn't care about this stupid little plushie in most circumstances. Another piece of merch to add to the pile (crunch). But the fact that this is so obviously a trend-chasing moment in the most blatant way has me losing even more respect for Sega, something I genuinely didn't think would be possible these days with everything else going on in the industry.

Not even MegaBomberman can save you now.