Well, partially it was just hype culture. Feeling that you will get accepted for liking a show about girly cute ponies and friendship was a relief from male peer pressure and expectations during that time. But it wasn't uncommon for poeple to "de-brony" after the hype had passed, especially how some became self conscious about making their entire personality revolve around that show.What's with the early 00's shows and redheads? There was a trend or something along with gothic girls?
While I can understand some of the qualities of the show I'm still confused to know how that one cartoon about colourful horses managed to have a completely different demographic.
The show did had two groundbreaking qualities that warranted some of its fame though:
1. It broke the stereotype of what a pony cartoon should be. It's still a show for kids, but more like kids of all genders and age instead of being limited to little girls. Sure, it still had the songs and moral of the story kind of stuff, but it also had this fleshed out setting where adventures and interesting plots could happen. It never gets too deep or cynical, but it was allowed to get cool sometimes.
2. The show was very expressive, especially on the character design department, which is mostly the reason people from the fandom stayed for. It was refreshing seeing a western cartoon not being too distant from traditional animation and not shying away from cute designs. This inspired many artists to draw the characters, sometimes in humanized forms (way before Equestria Girls came), there's even an entire booru for it.
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