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l'm not firm believer in this trope, but it's clear that in the design process all of the harsh jagged metal armour, intimidating edgelord colour schemes, and actually lethal weaponry and abilities seem to be made exclusive to the Villains. Meanwhile, good guys are often relegated to looking like Fisher-Price goofballs (slight exaggeration, but they're usually designed to appear more safe, lacking edges, points, or sharp corners).
My question is, are their any good guys that are unequivocably cooler than the bad guys? Don't overcomplicate this, this is purely an aesthetic arguement, obvioulsy Heroes are more likable than Villains because they aren't dirtbags, but Skeletor is still a big purple skeleton man with a ram-skull staff and He-Man has a dorky page-boy haircut and fuzzy underpants.
I'm gonna start by saying that Optimus Prime is, without a doubt, cooler than Megatron. It's hit or miss between the Autobots/Maximals and the Decepticons/Predacon teams as a whole, but I think that's a solid plus for the franchise as a whole. Especially since it's based on toys, so that kids never need to feel too bad about picking a side to play as. The Autobots have Ultra Magnus, the Dinobots, Superion, Elita-1, Omega Supreme, Vector Prime, and Fortress Maximus. The Decepticons have Devestator, the Duocons, the Triple Changers (before Springer and the other Autobot Triples Changers show up after the movie), Trypticon, the Insecticons, Soundwave, and Scorponok.
But Optimus is the clear deciding factor in who's cooler or not. He's got the Energy Axe arm, the sharp face mask, the angular winged helmet, grill abs and window pecs make him look tough, and he's suped up with the battle platform trailer (often times a straight up armoured powerup, as early as Powermaster Prime from 1988, or even the Diaclone Powered Convoy pre-Transformers that eventually became Ultra Magnus).
I'd also argue for Mobile Suit Gundam, since Gundams are pretty cool, but nobody gives a shit about GMs, Guncannons or Guntanks. Plus, I know way to many people who vouch for Zakus and other spacenoid mechs as peak, whcih I find it hard to argue somedays (though, I like the Nazi Germany allegory, stating that Zeon lost the war to due to overdiversification like with German tanks, which gives a sensible drawback to the sheer variety of their weaponry when compared to Earth).


