Alright guys you make it seem like it's some 1000$ wristwatch or something. It's not that expensive. It has special buttons, special screen, special processor, special software and extra special crank (and prolly more). For each of those specials price goes up. If they kept all of those things run of the mill, and just had a cheap plastic crank as their only special, it'll prolly cost 50$ or less, and yet IMO even harder to market. I for one am much more likely to ever get something like this to toy around with than say a Switch or a Deck (now that would be a real waste of money).