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For over five decades, Nintendo has remained a cornerstone of the gaming world. With franchises that defined generations and characters that became cultural icons, the company has built a catalog of heroes—and villains—that continue to influence game design, marketing, and player experience.
That’s my list of characters. Now I’m curious—what would be on yours?
#Mario
There’s no way to start this list without him. Mario is without question the face of Nintendo, and for many, the face of video games as a whole. From his early days as a red-overalled plumber to his latest appearances in Odyssey, Mario embodies the Nintendo formula: accessible gameplay, simple narratives, charismatic design, and massive replay value.
#Ash and Pikachu
Ash, the Pokémon trainer, and Pikachu, his inseparable companion, represent the long-term success of the Pokémon franchise. Ash’s persistence and sense of justice create an emotional bond with players. Pikachu, meanwhile, has become more than just a character—he’s a global brand. Even people who’ve never played Pokémon recognize him instantly.
#Donkey Kong
Originally a villain, DK evolved into a protagonist with his own series—most notably Donkey Kong Country. He represents Nintendo’s investment in unique settings (jungles, mine carts, caves) and platforming that challenges without overwhelming.
#Bowser
Some characters don’t need constant reinvention—Bowser is one of them. The fire-breathing, spike-shelled villain is Mario’s most recognizable antagonist. His motivations are simple: domination, kidnapping, disruption. Within Nintendo’s universe, Bowser remains a solid example of how a traditional villain can stay effective through consistency, humor, and strong visual identity.
#Miis
The customizable avatars introduced with the Wii were a clever design move. They allowed players to see themselves within the game world in a lightweight, accessible way. Miis were key to the commercial success of Wii Sports and other titles. While more subtle in recent years, they showed how personalization—when done right—strengthens player connection.
#Wario
Wario is chaotic, greedy, loud—and somehow likable. He found his footing in the WarioWare series, which focused on rapid-fire mini-games and experimental mechanics. While often seen as a secondary character, Wario proved that Nintendo could explore humorous and offbeat archetypes without sacrificing quality.
#Kirby
Kirby is the perfect example of simple design with creative depth. His copy ability introduced countless gameplay variations. Titles like Kirby’s Epic Yarn even reinvented his look and mechanics without losing what made him work. He’s one of Nintendo’s most flexible and enduring characters.
#Link
As the hero of The Legend of Zelda, Link is a silent protagonist built for immersive storytelling. His games are known for deeper narratives, open exploration, and long-form puzzles. Link’s strength isn’t in his personality but in the role he plays: the player projects themselves into his journey.
#Dimitri (Fire Emblem)
A more recent addition, Dimitri debuted in Fire Emblem: Three Houses. He stands out thanks to the franchise’s deeper narrative and character arcs. As leader of the Blue Lions, Dimitri evolves from a traumatized prince into a respected commander.
This isn't just about nostalgia—it's about understanding why these characters still work today.