I wonder what the endgame is here. It's not like the people who were reading online are suddenly going to go out in droves and buy manga now. If anything, the DMCA claims took down a big advertisement arm that those corpos didn't have to pay jack for. I mean, it's their prerogative and all that but why bother? To piss people off? Now that's a great marketing strategy.
That's assuming they actually have the end goal here beyond, "How DARE that pirating scum touch OUR property! They deserve to PERISH!!!"
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