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LinkOne of the biggest banks in the world, Bank of America, said in a new investor note that it believes Take-Two should price GTA 6 at $80 to help drive prices higher across the industry.
"We think it's in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry."
While GTA could get away with it, the vast majority of games won't be able to. I often see Mario Kart World used as an example that $80 games can work, and they may be right for a game like Mario Kart, however most Switch 2 owners paid $50 for Mario Kart World.
