When digital cameras broke out in the 1990s, that was thought to be the last evolution for photography; finally, you didn’t need film, you could store your photos on the camera itself and even transfer and print them from a computer! While a generally antiquated idea by today’s standards, digital cameras were nonetheless a huge deal for the consuming public, and it wouldn’t take long for game companies to notice.
One of the more novel features was the ability to manually rotate the camera 180 degrees, essentially meaning you could take photos of yourself. Long before the age of ‘selfies’, photos were generally taken by a second party, or you had to pay to get a professional portrait shot. With a rotatable camera however, you could now snap close ups of your face…if you could even see your face.
However, developers Creatures Inc., Jupiter and Nintendo R&D 1 weren’t satisfied with just a camera, giving aspiring picture enthusiasts the ability to take, edit and play with photos using a massive selection of different tools; for those who wanted the subtleties of picture manipulation, there were trick lenses and composition effects, including mirrored images, fisheyes, panoramas and even a mix-and-match, progressive photo capture, while the more post-production savvy had access to paint and stamp tools that let you digitally graffiti all over your photos – a novel concept at the time – slideshow and flipbook style animation studios, a music sequencer, a strange interactive “Hot Spot” function, there was seemingly no end to the variety of features contained in what was essentially just a camera.
For me though, what I remember the most about the camera was the games. If the plethora of features still weren’t enough, the Game Boy Camera also included three mini-games: “Ball”, essentially a port of the Game and Watch title of the same name, “Run! Run! Run!”, a button basher that had the player compete in a series of hurdled races and “Space Fever II”, a pseudo sequel and nod to Nintendo’s previous Space Invaders clone. Together, they weren’t masterpieces, but a fun way to break up the monotony of photography.
Where things take a weird turn however, was the picture integration. Maintaining the camera façade of the device, the player could also take four silly photos of their face and inject themselves as the main character in “Ball” and “Run”, with “Space Fever II” saving them for the final boss, just in case you really wanted to express some pent up aggression against yourself.
Using the camera was only half the fun however; it was the interconnected, almost art gallery-esque presentation that made it all the more special. Moving from one menu to another, the player was always treated with some elaborately detailed pixel artwork, typically of something completely unrelated and artistically contrasting to the previous menu; sometimes it was a meticulously detailed Dalmatian, other times it was a rendition of the solar system, you just never knew what you were getting next. Since the menus were always hidden and concealed - with literal items inaccessible until meeting certain requirements - navigating them was always like moving through a bizarre rabbit hole, prodding you to keep exploring...Even if it was to uncover the disturbing faces awaiting you.
Financially, the Game Boy Camera was a hit, selling nearly 500,000 units in Japan during its initial three weeks, before being released internationally several months later, also to critical acclaim, though in no small part due to the marketing from the American published Nintendo Power Magazine, which even had an exclusive, mail-order “The Legend of Zelda” gold cartridge variant, complete with exclusive Hyrulian-themed stamps and photos. It won a Guinness World Record for the “Smallest Digital Camera” at the time and was even used to create the cover art for Neil Young’s 25th studio album “Silver & Gold”, but otherwise saw very little attention outside of its target demographic.
Maybe it’s the novelty of taking photos directly from your Game Boy or the unapologetically retro aesthetic, but for one reason or another, there’s still a special thrill that comes from capturing low resolution, colourless photos. Proving a tricky device to digitally replicate, Nintendo may release a new ‘retro’ version of the camera one day, or integrate into a future console. Until then, there are old units still frequently available online at a moderate price, or the aforementioned Game Boy Mini Camera at a not so moderate price. So pick one up if you have the time - and finances - and appreciate its quirky charm for yourself.
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