Maybe it's the nostalgia talking, but I still unironically like the whole Capcom Fighter's Edge club aesthetic with the NSTC Rival Schools cover.
The Japanese cover is nice, but too busy. Hard to know what the artist was trying to get you to focus on, or if it's just a collage gone wild. Meanwhile, I like the focus on Batsu on the US cover, and how he really stands out in an action pose that captures the feel of the game's spirit in one image. In other words, this is probably one of the few cases (HA) of me liking the non-Japanese cover better.