Advertisements And Product Placement In Full Priced games

Yakuza 1
Yakuza 2
Yakuza 3
Yakuza 4
Yakuza Dead Souls
Yakuza 5
Yakuza 0
Yakuza 6
Judgement
Yakuza 7
Lost Judgment
Like a Dragon: Gaiden
Like a Dragon: Infinite Wealth
Like a Dragon: Pirate in Hawaii
This hasn't bothered me, mostly because the mainline Yakuza games are taking place in a modern-day, realistic setting. It doesn't bother me seeing Boss Coffee in konbinis in the game because it's a real product, it bothers me because that coffee sucks ass. They have photos for item icons for lots of things like sushi that are generic, and then also the brand-specific stuff. It feels more slice-of-life and less obtrusive than the FF15 Cup Noodle nonsense.
 
It really depends on how subtle it is and if the game is set on modern day earth whether it makes sense.

Like Gran Turismo cannot exist without product placement. It is product placement for the car industry the game.

But Pikmin and FF15 having real life stuff is unfettered greed. Absolutely disgusting and no rational human should support it.
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To be honest I'm not that familiar with Yakuza. If you say it is done with subtlety, I'll take your word for it.

Like for example, The World Ends With You is a JRPG set in modern Japan and they made up their own clothing brands based on modern Japanese brands. There was no need for product placement to achieve that feel of modern Japan.
it works in pikmin since it is earth after a horrible event has occurred, with humans seemingly not being present. the products just being left there is part of the mystery of what happened. they are mainly just random items you would see laying about like bottle caps, a box of bowser branded matches, a floopy disc, mushrooms and potatoes. it's just real life things. the switch port has those things removed and replace with generic made up brands. but the best part was the crazy names like courage reactor [double a duracell battery] cupid's grenade [a cherry], meat of champions [ a slice of ham] remembered old buddy [R.O.B.'s head] and so many more.
 
it works in pikmin since it is earth after a horrible event has occurred, with humans seemingly not being present. the products just being left there is part of the mystery of what happened. they are mainly just random items you would see laying about like bottle caps, a box of bowser branded matches, a floopy disc, mushrooms and potatoes. it's just real life things. the switch port has those things removed and replace with generic made up brands. but the best part was the crazy names like courage reactor [double a duracell battery] cupid's grenade [a cherry], meat of champions [ a slice of ham] remembered old buddy [R.O.B.'s head] and so many more.

Fair enough. Wasn't familiar with the Pikmin lore.
 
Pepperidge farm remembers when Interplay did this in Fallout Brotherhood of Steel, the first fallout to release on home console, before letting their IP slip through their grasp before the really awesome Fallout Brotherhood of Steel 2 could right the wrongs committed by the first release and before all the ghouls could play as ghouls in Van Buren. As much as I like New Vegas I think a world without 4x the size and 16x the detail may have been better and honestly Bawls makes good products. images (28).jpeg
 
Pepperidge farm remembers when Interplay did this in Fallout Brotherhood of Steel, the first fallout to release on home console, before letting their IP slip through their grasp before the really awesome Fallout Brotherhood of Steel 2 could right the wrongs committed by the first release and before all the ghouls could play as ghouls in Van Buren. As much as I like New Vegas I think a world without 4x the size and 16x the detail may have been better and honestly Bawls makes good products.View attachment 36024

There's nothing more cringe than gamer marketed energy drinks named after genitalia. Keep that shit out of my video games.
 
Pepperidge farm remembers when Interplay did this in Fallout Brotherhood of Steel, the first fallout to release on home console, before letting their IP slip through their grasp before the really awesome Fallout Brotherhood of Steel 2 could right the wrongs committed by the first release and before all the ghouls could play as ghouls in Van Buren. As much as I like New Vegas I think a world without 4x the size and 16x the detail may have been better and honestly Bawls makes good products.View attachment 36024
Do they still make Bawls? I haven't seen it in years. I knew about that even before I'd ever heard of Red Bull through gaming magazines. A couple of the variants were pretty decent, but the gamer stereotype and goofy name definitely limited their marketability.
 
It ultimately depends on how those product placements fit into the game's world. The intent of Final Fantasy XV was fantasy grounded in reality, so it makes sense to see some ads here and there. If the game was able to get additional funding by using real product logos, then I don't see that as a bad thing. The cup noodle quest was so hammed up that I thought it was pretty funny. The only ad placement that really took me out of it was the American Express sticker on a window. How do you have an American Express....in a world without a place called "America". That's just fucking weird.
 
Unpopular opinion, but I sorta like small product placements. Yakuza does it really well (at least in the first four games I've played) and it just makes the world more immersive. I like the Cup Noodle sign outside Hammerhead in FFXV, and seeing them eat cup noodles while camping is just fun. I do think the giant Cup Noodle hat was a bit much, but even that was optional.

I didn't like the Monster energy drinks in Death Stranding though, that is an example of it feeling really forced and awkward. It's not worked into the story/world in a natural way like a run down sign or camping supplies/a drink you can buy at a convenience store.
 
You can trust EA to spearhead the worst decisions and set some of the worst trends in the industry , always. It's one of the certainties of life, like death and taxes.

When a game is reasonably set in the real world, smart use of product placement can actually make things feel a bit more alive and believable - it just can't be overdone because, let's not forget, games are a business but should also be treated as an art form.

Imagine checking out Starry Night and seeing a Goodyear blimp on the painting just because of some egghead's say so.
 
Don't compare YouTube ads and product placement in games, because the latter is sponsorship. Those brands financed the development of the games in which they appear, or they are collaborations (i.e. Black Ops 6 X Monster Energy).
 
Do they still make Bawls? I haven't seen it in years. I knew about that even before I'd ever heard of Red Bull through gaming magazines. A couple of the variants were pretty decent, but the gamer stereotype and goofy name definitely limited their marketability.
They do I sometimes find it at FYE, gaming cafes, and Game Xchange stores stateside (which are all rare and dying T_T) if I do come across it. I have always heard their root beer was great, but never got a chance to try it.
 
I'm actually not against putting some because they can make the world's feel more alive and lived-in, but there's a certain point when it becomes mockery.
 
Seeing posters and products in-game seems "passable", if presented in a appropriate context but you want the worst example of adverts in games, you have to have been around when Sony put adverts into Wipeout HD on the PS3.

They were a mix of adverts, I got some Lynx deoderant spray video adverts when I played it, ON THE LOADING SCREENS.
The adverts ran longer than it took to load the track! Needless to say Sony got serious flak and got rid of them shortly afterwards.
Wipeout HD load time with and without advertising
 
As others have said i'm alright with product placement in a videogame depending on context.
The yakuza/LaD games feature them as just normal products you can buy, like going to buy a Mountain Dew or Boss and there's no intention drawn to it because well, its a product treated the same as the made up products.

As long as the game doesn't necessarily draw attention to it, I say its fine. And if the game does draw attention to it, i'd prefer for them to be comical in nature. Putting a giant billboard in your face of the product is pretty lame. Having Judge Dredd stop illegal underground Red Bull trades and arresting people for illegal Red Bull consumption is perfectly on brand
 

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