According to recently polled Japanese game developers, 100% of them are currently using Gen AI

[iamthemilkman]

A new report on the Japanese Online game industry has shown that 100 percent of polled developers are currently using generative AI.

This report, the 2026 edition of Japan's Online Game Association's (JOGA) Online Game Market Research Report, digs down into the topic of generative AI use in earnest. In a preview of the full report published by Famitsu, some insight can be gleaned into the adoption of the technology.

The most staggering of generative AI findings from this report is that 100 percent of polled Japanese developers are utilizing generative AI. Google's Gemini is the most popular entity among generative AI software, with 94 percent confirming its use. Following it comes Anthropic's Claude at 84 percent, and Microsoft's GitHub CoPilot at 76 percent.

Eurogamer

Unsurprising to me since there isn't anti-AI sentiment in the east like there is in the west.

 

[Moreno909]

As long they don't use AI art, it's fine for me

 

[Gabrinius]

I'm sure its not only those generic gachas that use it. I think it is being used to make a lot of those horribly isekai novels too.

But that's it, if the consumers is happy paying for this, give it to them.

 

[BrawlMan]

They're much more forgiving towards AI in most east Asian countries. That said there needs to be limits and regulations. No AI art nor AI art assets. Even for something that's a placeholder. Just make an actual placeholder on your own.

I think it is being used to make a lot of isekai novels too.

But that's it, if the consumers is happy paying for this, give it to them.

Then they have shitty tastes, standards, and I hope they have fun reading constant regurgatating copies of a copy of another copy to that copy is cop's pathetic version of a different copy that at least tried to be somewhat original, before the AI usage kicked in.

 

[Strategist Strategist]

A lot of mobile games use AI assets, even in the west. That's why I don't touch any of them.

 

[kbcinharoxa kbcinharoxa]

well...crap.

 

[iamthemilkman]

Looking forward to seeing a lot of the anti-AI folks on social media doing a 180 on not supporting games using it. I just don't believe that the vast majority of them have the self-control to not buy the newest Capcom, Square Enix, Sega/Atlus, etc., games.

 

[SamanthaSamantha's icon]

I mean... it's the new toy.

Remember when everyone went Bloom crazy? Or Flash crazy? *Shudders*.

It'll sort itself out.

It always does.

 

[Clippy]

Japanese companies were the ones pushing NFTs the hardest back when that blight was relevant so this doesn't really come as a surprise

 

[zerodayhx]

another reason why modern gaming is a complete crapshoot

 

[MajorMachina]

the least they can do is be transparent about their use so i can know what games to skip