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Message: [QUOTE="PhaseJump, post: 239888, member: 72924"] At the time, Sega was releasing hardware add ons with barely any games to justify their cost. They ruined the trust in their brand. They showed up with the expensive Saturn, it had weird marketing that was borderline disgusting. Nothing around the depressing looking 90s edgy try-hard late Gen X bullshit zeitgeist made anybody want to buy the hardware. It was as if they were all chasing some bleak post-grunge/post apocalyptic/heroin junkie MTV edgelord bullshit. Dark futuristic nihilistic crap marketing with no impressive games to back any of the weird stuff up. Nintendo was on better footing because SNES was still valuable and the N64 was all hype. There was trust that they would deliver again. The Playstation was better because it was practical, cost reduced, and Sony's brand was still awesome. They created a better market for developers, delivered a variety of new 3D games, and they switched to normal jewel cases that everybody prefered. Sega killed themselves. They ran out of the money required to convince people to buy their hardware and software, they couldn't afford to continue to have a retail presence by buying back all the unsold Genesis CD 32X & Gamegear stock. They could never compete with so many other players in the market, and as soon as Microsoft showed up with intentions on entering, Sega needed to get out of the way. [/QUOTE]

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