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Message: [QUOTE="TamagotchiTamaHero24, post: 144249, member: 215120"] Actually, just looked it up, and you are actually right. It is EXACTLY the third. I was sure that there was a parent company that bought their name in the mid 2010’s because of the AtGames plug and play flood (I was thinking that perhaps AtGames actually bought the name and attached assets somehow) but nope! Three deaths. One in 96. One in 2013 when Infogra-I mean “Atari SA” went under And one upcoming because, again, I don’t know how profitable you can possibly be while splashing the cash to actually make consoles, no matter how cheap they are. Hardware manufacturing is not cheap, straight up, so I don’t know what market they’re selling to in order to keep producing units of the VCS, 2600+, and 7800+. [automerge]1742676849[/automerge] At the end of this… I kinda think I got my answer in droves. “Atari” is dead. Obviously. But their name has value to people who don’t care and people who like what they made (mostly older folk, but I still find the occasional game made under their roof to be fun). As a result, there’s this sense that there’s some value to the name, so they keep being picked up. And then, because there isn’t MUCH value to their name (and the companies that buy them keep making truly stupid decisions), they die again and their name and brands go up for auction, repeating the cycle again. And, most importantly to my original question, they aren’t making money. They’re bound to die sooner or later, even if they’re trying to make it seem like they’re “back”. Did I get all that right? [/QUOTE]

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