TamagotchiTamaHero24 TamagotchiTamaHero24
The Little Fella in your CD-ROM Drive
The Little Fella in your CD-ROM Drive
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Going through Pandamonium’s video on SEGA’s FY 1997, going through a leaked document. Very harrowing. But in between the many stabbings towards any chance of Saturn’s success, I noticed something else.
No. It is not your fault that you never heard of the Nomad until YouTube (or for some, hearing about it online thanks to early SEGA fan sites and resources like that). SEGA made almost ZERO advertising for the system. This hyper experimental handheld hybrid was created, in a market where the Turbo Express had already failed mind you, was only made available in one country, got nearly no advertising, and then died.
Here’s the page from the leaked internal document breaking down the Nomad’s marketing budget. It’s pathetic.
Hey, SEGA? If you don’t have the marketing budget to advertise a piece of hardware with your full effort behind it… MAYBE DON’T MAKE IT. The Nomad was an unnecessary distraction to extend the life of the Genesis, as SEGA struggled to get anybody to make and finish Saturn projects. Instead of focusing their attention there, they wasted RND time creating a battery hungry stop gap of a handheld that would then go on to never be ordered by stores and rot in their warehouses.
It’s not your fault you never heard about it at the time. One or two print ads and store catalogs are all that existed to sell units of this piece of technology that SEGA developed.
No. It is not your fault that you never heard of the Nomad until YouTube (or for some, hearing about it online thanks to early SEGA fan sites and resources like that). SEGA made almost ZERO advertising for the system. This hyper experimental handheld hybrid was created, in a market where the Turbo Express had already failed mind you, was only made available in one country, got nearly no advertising, and then died.
Here’s the page from the leaked internal document breaking down the Nomad’s marketing budget. It’s pathetic.
Hey, SEGA? If you don’t have the marketing budget to advertise a piece of hardware with your full effort behind it… MAYBE DON’T MAKE IT. The Nomad was an unnecessary distraction to extend the life of the Genesis, as SEGA struggled to get anybody to make and finish Saturn projects. Instead of focusing their attention there, they wasted RND time creating a battery hungry stop gap of a handheld that would then go on to never be ordered by stores and rot in their warehouses.
It’s not your fault you never heard about it at the time. One or two print ads and store catalogs are all that existed to sell units of this piece of technology that SEGA developed.
