Movies Is IMAX anti-art?

[Ikagura]

That's the issue with cinema, it's art yet cannot be dissociated from the capitalistic need of making sales (thus why most block-busters are incredibly formulaic and not trying to be too "avant-garde" nor too hard to understand plot-wise) nor its fairground attraction roots (which is what cinema was when it was a novelty product) so they had to make bombastic looking visuals (which was still cool when they used impressive practical effects until they all used the same CGIs) so I see why the dude wants to sell his movie for I-max.

Now is this really anti-art to want to use new technologies? Is Avatar (the movie that actually sold 3D in theatres) anti art despite being a massive "tech demo movie"? What about LotR with the technology behind Gollum or even Jurassic Park's dinosaurs?

This is a debate that can go as deep as artistic value vs technology as some considered that real painting on a physical canvas is real art not graphic tablet.