A few days later, I feel I should add:
Take people’s balking at the price into account. Xbox might be better served to not go against Sony, but to try and undercut Nintendo for the low end market.
It sounds stupid because of Nintendo’s dominance, but the way I see it is this: people right now are hyper aware of price. Emulation, piracy, and even retro gaming has grown to such prominence for a single key reason: we all want games, and we don’t want to pay as much. The PS5 is $500, rarely going on sale. The Switch is $300, $50 more for a better screen, and has the “Nintendo tax” that people often complain about. PC gaming is seen as cheaper once you get into it thanks to Steam sales and better emulation access, but the price of high end PC gaming outweighs the savings for many people, especially those who just want to play a few games.
The point is this: nobody right now is offering a “deal”. This entire forum is filled with folks who are jaded by the sheer amount of price gouging by dang near everybody in gaming. If XBox was to swoop in and be a real “consumer friendly” option, then it might swing them into a newer, better position. I know: we all scoff at the idea of Microsoft being “consumer friendly” but that’s just us. The general consumer cares about a good deal. Xbox tried that this generation with the S, but the marketing was absurdly poor and muddled. If they present one single clear message: “all the games with none of the cost”, then I think they might have a shot.
Again however, XBox is just a name. The people who built that name and made it mean something are all long gone. A team at Microsoft would actually have to care about offering something cool again for them to have an impact, and I don’t know if they have that in them at this point.