Alot of the new trailers were fine, the promo for a new Divinity title was a stand-out. There were some small bits that got right under my skin though.
After a trailer for a reasonably cool looking game with a pop-punk soundtrack, it cut back to one of the hosts, and she read off the teleprompter: "Wow, if you aren't excited about that, then maybe you're the problem". And I just thought: Who was that for? Who was that supposed to land with? Who did they test that line on before including it in the show who was like "HAHAHAHA OH WOW great job guys, great line". Like wtf? Maybe that kind of stuff doesn't bother anyone else, but it completely soured my initial feelings towards the game they'd just been promoting.