EA & AI

[boreal_cryptid]

Stability AI and EA partner to build generative AI models and tools for game development

“Creativity has always been at the heart of everything our teams do,” says Kallol Mitra, VP of Creative Innovation at EA. “Together with Stability AI, we’re amplifying that creativity. Giving artists, designers, and developers the power to dream bigger and build more.”

"AI" and "creativity" in one sentence?

Beyond individual assets, the partnership explores AI systems that can pre-visualize entire 3D environments from a series of intentional prompts, allowing artists to creatively direct the generation of game content.

"intentional promts". ah, yes. the true form of art. The Promts™

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so, this is a result of EA being sold, i assume?

at least, in public, they insist that humans are still the center of creation, and genAI is an instrument.

 

[Yousef Yousef]

Another day of modern gaming execs being both out of touch and ultra greedy LOL.

 

[qw90700]

I have mixed feelings about this. In one hand I think they give Hideo Kojima what so many indie video game developers dream of but he spams BS "games", in the other hand I think lack of humanity of AI may prevent us from playing a game that is not a game to begin with so we can get rid of Sony's pseudo movie games, Amazon delivery guy simulators or mindless boring action and perverted games and whatnot new generation kiddo video games and old farts trying to develop a game but they forgot what a game meant. They even have no idea what RPG means anymore. For me the video game industry died a long time ago so I lose nothing. With humans and without humans video game industry is fucked anyway but I wanna see if AI can actually do a better job than humans lol.

 

[Questless Knight]

What I found amusing is this AI fear mongering. Oh no AI is bad it will make everything worse or people go right to oh no it will be skynet....

AI is not bad and can help with allot of things and can also help with allot of problems and also working on games simpler and more efficient. Problem using it correct. AAA companies use it for an cheap easy way out to increase their profit margins they don´t give a damn about quality or care at all what you as a gamer think. All they want is you to consume and buy.

Western game industry has lost all their brain cells and just wanna make a quick buck. And they will keep making money becuse gamer´s got shit for brain.

I mean look at Pokemon Legends ZA has sold sold 5.8 million units in its first week. Yet it´s the most laziest crappiest game game freak ever made. But it sells because they know selling idiot gamer´s nostalgia works every time.

 

[Heinzu]

It is what it is AI is slowly playing an increasingly important role in the gaming world. Honestly I don't care as long as a good game comes out of it. You can now discuss whether it is good or not but it makes no sense.

 

[Lee__Kanker]

They're probably just gonna use it for another live service game

Has ea tried makingba gatcha yet?

 

[JustCallMeConstantin]

Stability AI and EA partner to build generative AI models and tools for game development

"AI" and "creativity" in one sentence?

"intentional promts". ah, yes. the true form of art. The Promts™

---

so, this is a result of EA being sold, i assume?

at least, in public, they insist that humans are still the center of creation, and genAI is an instrument.

EA: