Well, this is him now.
Cloth Map was a project from Drew Scanlon, mostly known from Giant Bomb (or the meme), where he would travel around the world to get immersed into different cultures and their relationships with video games. Unfortunately, the last update on this project was some years ago.
I highly recommend you guys to watch it, because it can really broaden your perspective on video games as popular culture. I'm a bit tired of the eternal "japan - europe - usa" axis too, so I hope it helps more people to break free from their common zone.
One thing that I really like that he does is to explore the real places we often see being utilized as settings for some games. We are for many times heavily exposed to representations of some real group of people or countries and stuff, and we tend to absorve that without being able to critically discern what is accurate or rude. Knowing the brazilian favelas from the inside, and also through the speech of its own residents, it gives a whole different tone when we play something like Max Payne 3, for example.
To avoid flooding this thread with videos, I'm sharing only the ones of him in Brazil, but there are videos in Ukraine, Mongolia, Saravejo, Cuba etc.
an alternate universe of video games.
We went to find its true colors.
I hope you enjoy it!