Gotta blame whatever is Americano politics for why Americanos have to buy imported items for way more expensive that actually also increases price of their local products due to whatever needed to produce their local goods that also has to be imported. Naturally local products will be cheaper in home country of the company for lots of reasons. Europe causes issues too but not so stupid as trying to export items to Americano though, because instead of cost issue Europeano causes stupid rules issue. Overall it means USA and Europe abusing the way whole international market so focused on them, so their greedy ass want more money by asking too much money and find a reason to punish companies, making America and Europe risky markets for risky products that is too risky to expect decent profit anymore, asking for "let's test the water for 1 year and if the console and game sells a lot let's try it on Europe and America later or not". It make me think in the near future Japan may ignore the existence of Americano and Europeano and instead focus on country by country specifically. For example instead of trying to satisfy Americanos "asking too much money" and European law bitching they may focus on United Arab Emirates and increase their customer pool in areas not known as "gamers" like Maritime Southeast Asia and the Middle-East. Thus better invest on Africa instead of being so depended on America and Europe at this point. America and Europe hurts big companies less but they are very repulsive at this point.
2nd reason, Sony need an edge against Nintendo or they would have to shut down PlayStation lol. Nintendo even attempting to murder Sony Pictures by spamming movies, and my uncle working at Nintendo said Nintendo will release music players, tvs, and whatnot to kill Sony for good lolol.